Terms of Service & Website Use

Last updated: 17 August 2026

These Terms of Sale & Website Use (“Terms”) apply to the use of the Atalliance wholesale website and to orders placed with ALTERTECH ALLIANCE PTY LTD (ABN 88 677 535 661) (“Atalliance”, “we”, “us” or “our”).

Our business address is:

Unit 2, 61–71 Rookwood Road
Yagoona NSW 2199
Australia

For customer service enquiries, please contact support@atalliance.com.au.

1. Wholesale Business Use

Atalliance operates as a business-to-business wholesale supplier.

By applying for a wholesale account, accessing wholesale pricing or placing an order, you confirm that:

• you are acting for a genuine business or organisation;

• the information provided to Atalliance is accurate and complete;

• you are authorised to act for the relevant business or organisation; and

• purchases are made for legitimate business purposes.

Atalliance may request reasonable information to verify a business, its representatives, account eligibility or purchasing authority.

Approval of a wholesale account is at Atalliance's discretion and does not guarantee access to any particular product, price, catalogue, credit facility or trading term.

2. Wholesale Accounts

Wholesale accounts are issued to approved businesses and may contain one or more approved Company Locations, users or authorised purchasers.

Customers are responsible for maintaining the confidentiality and security of their account credentials and for ensuring that only authorised persons use their account.

Orders placed through an authorised account will generally be treated as orders placed on behalf of the relevant business.

Customers must promptly notify Atalliance of any material change to their business details, authorised users, Company Locations, billing information or delivery information.

Additional account rules are set out in our Wholesale Account Policy.

3. Catalogues, Pricing and Account Eligibility

Products, wholesale pricing, volume pricing, promotions, payment options and other commercial terms may vary depending on the customer's approved account, Company Location, assigned catalogue and other applicable trading arrangements.

Access to a particular price or catalogue does not create an ongoing entitlement to that price or catalogue.

Unless otherwise stated, all prices displayed on the Atalliance wholesale website are exclusive of GST.

Applicable GST will be calculated and shown separately at checkout and, where applicable, on the relevant tax invoice.

Further information is contained in our Pricing, GST & Stock Availability Policy.

4. Placing an Order

Submitting an order through the Atalliance website constitutes a request to purchase the selected goods on the applicable terms.

An automated order acknowledgement confirms that we have received the order. It does not necessarily mean that the order has been finally accepted.

An order is accepted when Atalliance confirms acceptance or begins fulfilment of the order, whichever occurs first.

Atalliance may reasonably decline or cancel an order before fulfilment where, for example:

• the product is unavailable;

• a material pricing, product or system error has occurred;

• payment has not been received or authorised;

• an applicable Credit Limit or payment condition has not been satisfied;

• the account is overdue, suspended or otherwise in breach of its trading terms;

• we reasonably suspect fraud, misuse or unauthorised account activity;

• the order cannot lawfully or reasonably be supplied; or

• information required to process the order is materially incomplete or incorrect.

If Atalliance cancels an order after receiving payment for goods that will not be supplied, the applicable amount will be refunded or otherwise credited as appropriate.

5. One Order, One Company Location

Each wholesale order must relate to one approved Company Location and one delivery address.

Goods within a single order cannot be divided between multiple Company Locations or multiple delivery addresses unless Atalliance expressly agrees otherwise in writing.

Where a customer purchases goods for multiple stores, branches or Company Locations, a separate order must be placed for each location.

This rule assists with accurate pricing, invoicing, account management, stock allocation, delivery, returns and transaction records.

6. Product Information and Availability

We take reasonable care to keep product descriptions, specifications, images, stock information and pricing accurate.

However, product information may occasionally contain errors or may change as manufacturers update specifications, packaging or models.

Product availability shown on the website is not a guarantee that stock will remain available until an order is accepted and allocated.

Where a material error or stock issue affects an order, Atalliance will take reasonable steps to contact the customer and provide an appropriate option, which may include an updated supply timeframe, an alternative product, a credit or a refund for the affected goods.

7. Payment and Trade Credit

Unless Atalliance has approved separate trade credit arrangements, orders must be paid in accordance with the payment options made available at checkout or otherwise agreed by Atalliance.

Trade credit, Credit Limits and payment terms are subject to separate approval and may vary between customers.

The availability of unused credit does not guarantee that further credit orders will be approved where an account is overdue, under review or otherwise fails to meet its trading conditions.

Detailed rules regarding Credit Limits, overdue accounts and payment terms are contained in our Payment & Credit Terms.

8. Order Changes and Cancellations

Customers should carefully review their order before submission.

Requests to change or cancel an order are subject to the Order & Cancellation Policy and may not be possible once an order has entered processing, allocation, picking, packing or dispatch.

Nothing in this section limits any right or remedy that cannot lawfully be excluded.

9. Returns, Defects and Warranty Claims

Change-of-mind and other customer-requested returns are subject to our Refund & Returns Policy and require prior approval.

Approved customer-requested returns may be subject to a restocking fee and other return conditions described in that policy.

Restocking fees do not apply merely because a customer is exercising a right or remedy that Atalliance is legally required to provide.

Product faults, warranty claims, shortages, damaged deliveries, incorrectly supplied goods and other product or fulfilment issues are handled in accordance with our Product Issues, Warranty & Claims Policy. 

10. Australian Consumer Law

Atalliance supplies goods primarily in a wholesale business-to-business environment.

Some business purchases may nevertheless qualify for protections under the Australian Consumer Law (ACL) depending on the nature and circumstances of the transaction.

Certain ACL consumer guarantees do not apply where goods are acquired for resupply or in certain other excluded circumstances.

Nothing in these Terms excludes, restricts or modifies any guarantee, right, remedy or liability that cannot lawfully be excluded, restricted or modified.

Where the law permits a liability or remedy to be limited, any limitation will apply only to the extent permitted by law.

11. Customer Responsibilities

Customers are responsible for:

• providing accurate account, billing and delivery information;

• selecting products suitable for their intended business use;

• checking relevant product specifications and compatibility before ordering;

• following manufacturer instructions relating to installation, operation, storage and safety;

• maintaining reasonable security over account access; and

• inspecting orders within a reasonable period after delivery and notifying Atalliance of issues in accordance with the applicable policy.

Atalliance is not responsible for loss or damage caused by customer misuse, improper installation, unauthorised modification, improper storage or failure to follow applicable product instructions, except to the extent responsibility cannot lawfully be excluded.

12. Website Use

The Atalliance website, including its text, graphics, product information, branding, layout and other content, may be protected by intellectual property rights.

Customers may use the website for legitimate business purchasing and account-management purposes.

Users must not:

• interfere with the security or operation of the website;

• attempt unauthorised access to accounts, systems or data;

• use automated tools in a way that materially disrupts the website;

• misuse wholesale pricing or confidential commercial information; or

• use the website for unlawful, fraudulent or misleading purposes.

13. Suspension of Accounts

Atalliance may reasonably suspend or restrict an account, credit facility or ordering functionality where necessary to protect legitimate business interests, including where:

• amounts remain materially overdue;

• agreed payment arrangements have not been honoured;

• fraudulent or unauthorised activity is reasonably suspected;

• account information is materially false or misleading;

• these Terms or another applicable trading condition has been materially breached; or

• continued account access creates a material legal, security or credit risk.

Where appropriate, Atalliance may reinstate account or credit privileges following resolution of the issue and an account review.

Suspension or closure of an account does not remove any existing obligation to pay amounts already owing.

14. Events Outside Reasonable Control

Neither party will be responsible for delay caused by events outside its reasonable control to the extent that the event prevents or materially delays performance.

This may include significant transport disruption, natural disasters, industrial action, government restrictions, major infrastructure failures, supply-chain disruption or similar events outside reasonable control.

The affected party should take reasonable steps to minimise the impact.

If an affected order cannot reasonably be fulfilled within an extended period, Atalliance and the customer may agree to amend or cancel the affected portion of the order. Any amount paid for goods that will not be supplied will be dealt with appropriately, including by refund or credit where applicable.

15. Changes to These Terms

Atalliance may update these Terms from time to time to reflect changes to its business operations, website, policies or legal obligations.

Updated Terms will apply prospectively from their stated effective date.

Unless required by law or agreed with the customer, a later version of these Terms will not retrospectively change the commercial terms of an order that was already accepted.

16. Relationship with Other Policies and Agreements

These Terms should be read together with the other policies and trading terms that apply to the customer's account or order, including where relevant:

• Wholesale Account Policy;

• Pricing, GST & Stock Availability Policy;

• Order & Cancellation Policy;

• Payment & Credit Terms;

• Refund & Returns Policy;

• Warranty & Defect Claims Policy;

• Damaged, Missing & Incorrect Goods Policy;

• Privacy & Cookies Policy; and

• Shipping & Delivery Policy.

Where Atalliance and a customer have separately agreed to specific written commercial terms, such as an approved quotation, credit agreement or account-specific arrangement, those specifically agreed terms will prevail to the extent of any direct inconsistency.

17. Governing Law

These Terms are governed by the laws of New South Wales, Australia, together with applicable Commonwealth laws.

The parties submit to the non-exclusive jurisdiction of the courts of New South Wales and any court with jurisdiction to hear an applicable matter.

Nothing in this clause limits any jurisdictional right that cannot lawfully be excluded.

18. Contact Us

Questions regarding these Terms or an Atalliance wholesale account may be directed to:

ALTERTECH ALLIANCE PTY LTD
ABN 88 677 535 661

Unit 2, 61–71 Rookwood Road
Yagoona NSW 2199
Australia

Email: support@atalliance.com.au