Privacy policy

Last updated: 17 August 2026

This Privacy & Cookies Policy explains how ALTERTECH ALLIANCE PTY LTD (ABN 88 677 535 661), trading through Atalliance (“Atalliance”, “we”, “us” or “our”), collects, uses, stores and discloses personal information when you:

• visit or use the Atalliance website;

• apply for or use a wholesale account;

• act as an authorised user of a Company account;

• place or manage an order;

• apply for or use trade credit;

• contact us;

• subscribe to marketing communications; or

• otherwise interact with Atalliance.

Our website and ecommerce services are powered by Shopify.

We handle personal information in accordance with applicable privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles where they apply to us.

1. Personal Information We Collect

The personal information we collect depends on how you interact with Atalliance.

It may include:

• your name;

• business email address;

• telephone number;

• job title or position;

• billing and delivery addresses;

• account login and authentication information;

• communications with Atalliance;

• order and transaction information;

• payment and invoice information;

• return, refund and warranty information;

• website usage and device information; and

• other information you choose to provide to us.

We aim to collect only information that is reasonably required for our business operations, wholesale relationships and provision of our services.

2. Wholesale Account Application Information

When a business applies for an Atalliance wholesale account, we may collect information relating to the applicant and its representatives, including:

• business or trading name;

• legal entity name;

• ABN or other business registration information;

• business address;

• billing and delivery information;

• Company Locations;

• business type or relevant business information;

• primary contact details;

• authorised representatives;

• position or role within the business; and

• other information reasonably required to verify or administer the wholesale relationship.

Some business information, such as an ABN or company name, may not itself be personal information. However, information relating to an identifiable individual acting for that business may constitute personal information.

Information supplied in a wholesale account application may be used to verify the applicant, administer the account and determine appropriate commercial arrangements.

3. Company Accounts, Company Locations and Authorised Users

An approved wholesale customer may have a Company account containing one or more Company Locations and multiple authorised users.

Depending on the permissions assigned to an authorised user, users within the same Company may be able to access certain information relating to the Company's account, including:

• Company and Company Location details;

• authorised users;

• delivery or billing information;

• order history;

• invoices or payment information; and

• other information relevant to managing the Company's wholesale account.

Companies are responsible for ensuring that only appropriately authorised persons are given access to their Atalliance Company account.

Atalliance may use authorised user information to manage permissions, verify purchasing authority, maintain account security and administer the business relationship.

4. Optional Birthday Month

Atalliance may provide an account contact with the option to voluntarily provide their birthday month.

Providing a birthday month is optional and is not required for:

• wholesale account approval;

• continued access to a wholesale account;

• access to wholesale pricing; or

• placing an order.

Where provided, we may use the birthday month to provide birthday-related benefits, offers or promotional communications where applicable.

For this purpose, Atalliance does not require a complete date of birth unless there is a separate legitimate reason to collect it.

5. Trade Credit and Payment Information

Where a customer applies for or uses trade credit, we may collect or generate information reasonably required to assess, establish and manage the credit relationship.

This may include:

• requested or approved payment terms;

• Credit Limit information;

• invoice and payment history;

• outstanding balances;

• overdue payment information;

• payment arrangements;

• purchasing history;

• account review information; and

• information provided by the customer in connection with a credit request.

If additional information is required for a particular credit assessment, we will collect it as reasonably necessary for that purpose.

Payment card and other payment information may be processed by Shopify, payment processors, financial institutions or other payment service providers. Depending on the payment method used, Atalliance may not directly receive or retain complete payment card details.

6. Transaction and Customer Service Information

When you purchase from or otherwise transact with Atalliance, we may collect information relating to:

• products viewed or purchased;

• product quantities;

• Company Location;

• cart activity;

• orders;

• invoices;

• payments;

• cancellations;

• returns;

• refunds;

• warranty or defect claims; and

• customer service enquiries.

We use this information to process transactions, provide customer support, maintain business records and administer our relationship with the relevant wholesale customer.

7. Information Collected Automatically

When you access the Atalliance website, certain information may be collected automatically through Shopify, cookies and similar technologies.

This may include:

• IP address;

• browser type;

• device type;

• operating system;

• pages viewed;

• referring website;

• date and time of access;

• interactions with website features;

• session information; and

• other technical or usage information.

We may use this information to operate the website, understand how customers use it, improve website performance, maintain security, identify technical issues and support analytics or marketing activities.

8. How We Use Personal Information

We may use personal information for purposes including:

Providing and administering our services

Including to:

• assess and manage wholesale account applications;

• create and manage Company accounts and Company Locations;

• administer authorised users and permissions;

• display applicable wholesale products and commercial arrangements;

• process and fulfil orders;

• process payments;

• issue invoices and credits;

• manage returns and refunds;

• administer warranty and defect claims; and

• provide customer support.

Managing our business relationship

Including to:

• verify business and account information;

• communicate about orders, accounts and transactions;

• maintain customer and transaction records;

• manage trade credit;

• review account eligibility;

• manage account security; and

• improve our products and services.

Security and fraud prevention

Including to:

• authenticate account users;

• investigate suspicious transactions;

• prevent unauthorised account access;

• detect fraud or misuse;

• protect our systems and customers; and

• comply with security and legal requirements.

Marketing and business development

Where permitted, we may use personal information to:

• send product announcements;

• provide new-arrival information;

• communicate wholesale promotions;

• provide special offers;

• provide birthday-related offers where applicable;

• understand customer interests; and

• improve the relevance of our marketing.

Legal and regulatory purposes

We may use information where reasonably necessary to:

• comply with applicable laws;

• maintain legally required records;

• respond to lawful requests from regulators, courts or government authorities;

• manage disputes or legal claims;

• enforce applicable agreements and policies; or

• protect our legal rights.

9. Marketing Communications and Consent

Receiving optional promotional marketing communications is not a condition of wholesale account approval or continued account access.

Where we ask you to subscribe to promotional communications, the marketing choice will be presented separately from the wholesale account application or other essential account functions.

Marketing communications may include:

• new product announcements;

• wholesale offers;

• promotions;

• product updates;

• birthday offers; and

• other relevant business marketing.

You may unsubscribe from promotional electronic communications at any time by using the unsubscribe link or other opt-out method provided in the communication.

Unsubscribing from marketing communications does not prevent Atalliance from sending necessary transactional or service communications, such as communications relating to:

• orders;

• invoices;

• payments;

• account administration;

• account security;

• returns;

• warranty claims; or

• other existing business transactions.

10. Cookies and Similar Technologies

Atalliance and our service providers may use cookies, pixels and similar technologies to operate, secure, analyse and improve the website.

These technologies may include:

Necessary technologies

Used to support functions such as:

• account login;

• shopping cart functionality;

• checkout;

• security;

• fraud prevention; and

• core website operation.

Functional technologies

Used to remember preferences and improve website functionality.

Analytics technologies

Used to understand website traffic, customer interactions and site performance.

Advertising and marketing technologies

Where used, these technologies may help measure marketing performance or provide more relevant advertising.

You may be able to control certain cookies through your browser settings and, where available, through privacy or cookie controls provided on our website.

Blocking some cookies may affect website functionality.

11. How We Disclose Personal Information

We may disclose personal information where reasonably necessary to operate our business or provide our services.

Recipients may include:

• Shopify;

• payment processors and financial institutions;

• shipping, freight and logistics providers;

• fulfilment and warehouse service providers;

• IT, hosting and cloud service providers;

• email and communications providers;

• analytics and marketing service providers;

• professional advisers, such as accountants, lawyers or auditors;

• insurers;

• fraud prevention or security providers;

• regulators, courts, government agencies or law enforcement where legally required; and

• other service providers reasonably required to support our operations.

We do not provide unrelated third parties with personal information simply so that they can independently market their products to our wholesale contacts without an appropriate basis to do so.

12. Relationship with Shopify

The Atalliance website and ecommerce services are powered by Shopify.

Shopify processes personal information to provide ecommerce, account, checkout, payment, security and related services to Atalliance and its customers.

Information submitted through the Atalliance website may therefore be transmitted to and processed by Shopify and its affiliated entities or service providers.

Certain Shopify services may also involve Shopify processing information for its own purposes in accordance with Shopify's applicable privacy terms and notices.

Customers may review Shopify's privacy information through Shopify's official privacy resources.

13. International Processing and Overseas Disclosure

Some of the technology and service providers used by Atalliance operate outside Australia.

As a result, personal information may be processed, stored or accessed outside Australia.

Depending on the services used and their current infrastructure, overseas locations may include Singapore, Canada and the United States, as well as other countries in which Shopify or our other service providers operate.

For Australian and New Zealand users, Shopify identifies Shopify Commerce Singapore Pte. Ltd. as a relevant receiving Shopify entity.

Where applicable law requires us to take particular steps in connection with an overseas disclosure of personal information, we will take reasonable steps to meet those requirements.

The countries in which service providers process data may change as their infrastructure and subprocessors change.

14. Third-Party Websites and Services

Our website may contain links to websites, applications or services operated by third parties.

Atalliance is not responsible for the privacy practices of independent third parties.

If you follow a third-party link or use a third-party service, you should review that provider's privacy policy and terms.

15. Security

Atalliance takes reasonable steps appropriate to our operations to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.

These measures may include administrative, technical and access-control measures.

However, no online system or transmission method can be guaranteed to be completely secure.

Customers are responsible for maintaining the security of their account credentials and for ensuring that access is removed when a person is no longer authorised to act for their Company.

If you believe an Atalliance account has been compromised, please contact us promptly.

16. Retention of Personal Information

We retain personal information for as long as reasonably necessary for the purposes for which it was collected and for legitimate business, legal, accounting, tax, security and dispute-resolution purposes.

The applicable retention period may depend on factors including:

• whether a wholesale account remains active;

• whether transactions remain outstanding;

• legal or regulatory record-keeping requirements;

• warranty or dispute periods;

• security requirements; and

• the nature of the information.

Where information is no longer reasonably required, we may securely delete, destroy or de-identify it where appropriate and subject to applicable legal requirements.

17. Access and Correction

You may contact Atalliance if you wish to request access to personal information we hold about you or ask us to correct information that you believe is inaccurate, out of date, incomplete, irrelevant or misleading.

We may need to verify your identity or authority before processing a request.

Where a request relates to information connected with a Company account, we may also need to consider the rights, confidentiality and authority of the relevant Company and other authorised users.

We will respond to valid requests in accordance with applicable law.

18. Deletion and Other Privacy Requests

Depending on applicable law and the circumstances, you may be able to request deletion of certain personal information or exercise other privacy rights.

These rights are not absolute.

For example, Atalliance may need to retain information required for:

• transaction records;

• taxation;

• accounting;

• fraud prevention;

• warranty administration;

• dispute resolution;

• legal compliance; or

• enforcement of contractual rights.

We may verify your identity before responding to a privacy request.

19. Business Contacts and Authorised Representatives

Where you interact with Atalliance on behalf of a business, your personal information may form part of the business relationship between Atalliance and that organisation.

If you leave the organisation or your authority changes, the Company should update its authorised users and contact information.

Atalliance may retain historical transaction or business records where reasonably necessary or legally required even after an individual ceases to be an authorised user.

20. Children's Information

Atalliance is a business-to-business wholesale service and is not intended for use by children.

We do not knowingly seek to establish wholesale accounts for children.

If you believe that a child has provided personal information to Atalliance without appropriate authority, please contact us so that we can review the matter.

21. Privacy Complaints

If you have a concern or complaint about how Atalliance has handled personal information, please contact us using the details below.

Please provide sufficient information to allow us to understand and investigate the concern.

We will take reasonable steps to review and respond to privacy complaints.

Where applicable, you may also have the right to make a complaint to the Office of the Australian Information Commissioner (OAIC) or another relevant privacy regulator.

22. Changes to This Policy

We may update this Privacy & Cookies Policy from time to time to reflect changes to:

• our business operations;

• website functionality;

• technology providers;

• privacy practices; or

• applicable legal requirements.

The updated Policy will be published on our website and the “Last updated” date will be revised.

23. Contact Us

For privacy enquiries, access or correction requests, marketing preference requests or privacy complaints, please contact:

ALTERTECH ALLIANCE PTY LTD
ABN 88 677 535 661

Unit 2, 61–71 Rookwood Road
Yagoona NSW 2199
Australia

Email: support@atalliance.com.au

Website: atalliance.com.au